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The Halcyon Residences and Marina The Map of Luxury in Southwest Florida Is Changing

by Marc Taglieri

Happy Fourth of July!

This year’s celebration is especially meaningful as America commemorates the 250th anniversary of its independence. For two and a half centuries, the American dream has been built on freedom, opportunity, and the ability to own a place to call home. Here in Southwest Florida, we’re fortunate to live in one of the country’s most desirable communities, where that dream continues to attract people from around the world.

When someone asks me where luxury lives in Southwest Florida, my answer used to take about 5 seconds. Gordon Drive, Port Royal, the beach blocks off Fifth Avenue South. Done. This week the Naples Daily News ran a piece that confirms something I have been noticing on the ground for a while now. The answer is getting longer.

First, the part that has not changed. Gordon Drive is still the top of this market, and it is not close. The latest Naples Area Board of Realtors numbers show sales of single family homes above $1.5 million up 25% through the end of May compared with the same months last year. The Naples Beach zip codes hit a median closed price of $4.6 million in May. Last May it was $2.7 million. And 2 Port Royal estates just traded at $55 million and $40 million. I have watched this market for a long time and I still read those numbers twice.

Now the part that is new. Luxury here is not just growing. It is changing shape, and 2 projects caught my eye.

The first is The Halcyon Residences and Marina, planned on Davis Boulevard in East Naples, a few minutes from Fifth Avenue South. If that address surprises you, it should. It is now slated for 66 estate scale condos from roughly 2,200 to about 3,400 square feet, priced from just under $3 million to around $7 million, wrapped around a 120 slip private marina with direct access to Naples Bay and the Gulf. Sales opened this year, with completion expected in late 2029. What I like about this one is who it serves. Owners downsizing from a big house who refuse to feel like they downsized, and boaters who want the vessel steps from the kitchen instead of across town.

The second sits more than 30 miles from the nearest beach. Sawgrass Lakes at Babcock Ranch, out on the Lee and Charlotte county line, is planned as a gated neighborhood with 138 homesites in its opening phase, priced from the upper $600,000s to $1.5 million, some approaching 5,000 square feet. Founder Syd Kitson says affluent buyers want the premium home and the community that comes with it. I believe him. I have watched Babcock Ranch go from an idea people joked about to a place my own clients ask me about, and pricing like this that far inland tells you the demand is real.

This tells us that wider luxury market brings more buyers into the region and raises the bar on what they expect, which is good news for established communities. It also means that if you sell at the higher end, you are now competing with new construction in more places than before. Nothing about that worries me. It just changes the homework. Knowing where your property sits on this new map matters more than it did 5 years ago.

If you’re considering either of these developments, or any new construction community, let’s talk first. I stay on top of Southwest Florida’s newest communities, including pricing, floor plans, builder incentives, financing, and how they compare, so you can make the best decision.

I know this firsthand because I spent years working for new home developers. Today, I work exclusively for you. Before you visit a sales center or register with a builder, give me a call. Registering on your own will eliminate your ability to have your own independent representation throughout the purchase process.

My representation costs you nothing. I’ll help you compare communities, review contracts, evaluate incentives and upgrades, coordinate financing and inspections, negotiate when possible, and guide you through closing. My job is to represent your interests, not the builder’s.

Thank you for reading. Wishing you and your family a safe and wonderful Fourth of July weekend. 🇺🇸